
Article One was founded on a belief in the power of independent business. We choose to partner with independent optical shops for the same reason we collaborate with small, specialized factories: to foster authentic connections and build a community rooted in expertise. We are committed to a transparent, supportive partnership that ensures mutual success. We reject the throwaway culture dominating the industry in our products, relationships, and experiences. Our team comes to work every day driven by a singular mission: to design and build products that strengthen and celebrate independent optometry and eyewear.



Article One is redefining the optical partnership by delivering frames that solve practical problems without compromising style. We bridge the gap between the high-performance needs of an active life and the refined aesthetic demanded in a professional optical setting.
Our proprietary Grip-Fit Technology, featuring custom silicone nosepads and adjustable rubber temple inlays, ensures a secure, comfortable fit that stays put. This means fewer adjustments for you and superior all-day comfort for your patients, whether at the office, on a run, or somewhere in between. We pivot away from generic, logo-driven frames and instead offer Athletic Transfer styling: timeless designs with functional details that transition seamlessly from trail to town. This provides a versatile, elevated option for patients seeking personal style rooted in purpose, not passing trends. Crafted with lightweight, responsive materials and thoughtful construction, our frames are built for the long haul. This translates to kinetic performance that withstands active lifestyles and performance-driven durability that ensures patient satisfaction and longevity.
In essence, we provide you with frames that are enjoyable to fit, easy to adjust, and designed to keep your patients happy and loyal.

If you are a renegade, an independent eyecare professional who rejects convention and seeks to offer your clients something truly different, we should talk.
Our commitment to this promise can be felt from the exceptional, high-function construction of our frames to the quality of your team's interactions with ours. Our dedicated team in Minneapolis is always ready to answer a question or solve a problem, and we guarantee to ship all available orders by the next business day.
Contact us to learn how Article One can help you equip your clients with eyewear that is versatile, elevated, and authentically theirs.